About 3&1

Industrial Design

3&1 Industrial Design was established in 2016 in Shunde, Foshan,Guangdong. We committed to providing customers with product strategy consulting and creative services through systematic and innovative product design processes.

Based on advanced insights into user cognition,3&1 Design creates product experiences that exceed expectations for enterprises and users in the field of home appliance continuously,especially air-related products. We have created a variety of new environmental appliances for Midea and Panasonic. And incubate a new trendy products successfully, the travel portable clothes-drying box by Moido and B. Duck collaboration,which became hot sale products, and leading the industry.

3&1 Design has won more than 30 well known domestic and international design awards ,including RedDot Design Award. iF Design Award, IDEA Awards, Good Design Korea,Red Star Award, Government Industrial Design Competition.

Wei Pan

Founder & Chief Operating Officer

Pan was graduated from the Department of Industrial Design at Southwest Jiaotong University in 2010. Former Design Lead at Midea Air Conditioning industrial Design Center.

Pan had possessing extensive experience in the air environment industry, he excels in new product strategy research, design development, and mass production follow-up. Furthermore, he brings rich CMF(Color, Material Finish) industry resources to ensure design concepts are flawlessly executed and scaled.

Bing Bai

Founder & Chief Innovation Officer

Bing was graduated from the Department of Industrial Design at Xian University of Technology in 2010.Former Senior Designer at the Advanced Design Group of Midea Air Conditioning Industrial Design Center.

With years of experience in both conventional and advanced product design, he specializes in brand-new and disruptive product creation. He is driven by a forward-thinking design mindset, focusing on pioneering the next generation of innovative products.